LET’S MAKE THIS MAKE SENSE!

Support for therapists who didn’t plan on becoming business owners

Welcome to Authentic Coaching, a space for therapists who found themselves running a business and realized no one actually explained how any of this works.

Here’s the deal. Grad school taught you how to be a really good therapist. It didn’t teach you how to:
✔️ make business decisions
✔️ manage money
✔️ talk to insurance companies
✔️ market yourself
✔️ or figure out what’s actually sustainable long-term

So if you’re here feeling like you’re trying to piece your career together with washi tape and imposter syndrome, wondering if you’re missing something… you’re not. You just weren’t given the full picture.

That’s why I built Authentic Coaching.

Therapists deserve a space that helps them:
🩷 understand what they’re doing and why
🩷 build a business that actually fits their life
🩷 find advice that actually makes sense for their brain
🩷 and feel supported when things get confusing, messy, or overwhelming

And if I’m being honest? That’s just the surface-level stuff you deserve. You don’t have to do everything at once or have it all figured out.

You just need the next step to actually make sense.

Let’s Build something together →

Before you pick where to go…

If you’re anything like me, you don’t just want information. You want to know who you’re learning from.

I’m Becca 👋🏻 a therapist and business owner who built a solo and group practice from the ground up, without a clear roadmap and while figuring it out in real time.

Everything you see here comes from actually doing the work, not just talking about it.

If you want to understand how I think, how I work, and why I built things this way, you can start here!

Read More About Me →

Here’s how I can support you. I believe in being transparent about pricing, clear about what’s offered, and upfront about how I work. No gatekeeping. No “DM me for details.” Just real options, so you can choose what support looks right for you.

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    INDIVIDUAL COACHING

    You don’t need another formula, you need clarity and support that fit your brain. Individual coaching helps you find your footing, rebuild your systems, and make business decisions that actually feel good.

    Take Me to Coaching →
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    WORKSHOPS

    Learning spaces built for real humans, not perfection. These workshops are designed to be practical, reflective, and grounded in real-world application. In these live, interactive workshops, therapists and helpers learn how to build sustainable systems, rethink burnout, and make sense of the messy middle, together.

    Explore WORKSHOPS →
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    TEACHING & SPEAKING

    Grounded conversations that actually land. From podcasts and panels to workshops and custom trainings, I speak about the real stuff therapists and helpers are navigating, burnout, imposter syndrome, values-based business, and sustainable systems. Whether it’s a one-hour talk or a full-day training, everything is built with intention and heart.

    Let’s Get Into It →
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    PRESS & FEATURES

    A living archive of conversations, advocacy, and collaboration. This space highlights the podcasts, articles, events, and features I’ve been part of over the years. It’s where you can explore the ideas I care about, the work I’ve been invited into, and the conversations that shaped this business.

    SEE PRESS & FEATURES →
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    TEMPLATES & TOOLS

    Safe starting points for therapists who are tired of starting from scratch. Every template is designed for real humans. They’re flexible, trauma-informed, and ADHD-friendly. Use them as they are, or make them yours. Either way, you’re supported!

    Let’s Talk Templates →

Start here if everything

feels like too much

The Make It Make Sense guide walks you through the business side of private practice in a way that actually makes sense, without the overwhelm.

Get the Free Guide →

Start here if you need things explained clearly

Make It Make Sense: Live! is a teaching-based workshop where we break down one topic at a time so you can actually understand what you’re doing and why.

Get the Free Guide →
A smiling woman sitting outdoors on a striped lounge chair with a laptop and a tablet, surrounded by greenery and outdoor furniture during daytime. Becca Ferguson, Licensed Professional Counselor, Arkansas, Coaching for Therapists, ADHD

PRACTICAL STRATEGIES AND PERSONALIZED SUPPORT TO HELP YOU MOVE FORWARD WITH CONFIDENCE AND CLARITY.

✨ How to clarify your business goals and align them with your personal values to create a more grounded practice.

✨ How to identify when and what to delegate so you can stop doing everything yourself and start focusing on what truly matters.

✨ Practical systems and tips to streamline your business, from creating templates to implementing workflows that save you time and reduce overwhelm.

✨ Compassionate support from someone who understands what it feels like to experience burnout in the profession and who’s been through it herself.

✨ Confidence in your next steps—whether that’s expanding your practice, finding balance, or taking a break when you need it.

+ so much more

Two women high-fiving and smiling in a hallway, one with dark skin and blonde hair wearing a tie-dye outfit, and the other with light skin, glasses, and blonde hair wearing a red dress. Becca Ferguson, Licensed Professional Counselor, Arkansas, Coach

👉🏼 You’re a neurodivergent or ADHD therapist struggling to create systems for your business.

👉🏼 You’re overwhelmed and unsure of when or what to delegate.

👉🏼 You’re passionate about your work but feel stuck when it comes to growing your business.

👉🏼 You want to explore your creativity but don’t know where to start.

👉🏼 You’re ready to stop burnout and build a practice that reflects your true self.

👉🏼 You want support from someone who truly understands your challenges.

  • “Becca is a shining example of an active and passionate therapist who goes above and beyond to support her colleagues and elevate the standard of care in our community. Her creation of Facebook groups for therapists to connect and support each other is a testament to her commitment to fostering a network of support and collaboration among peers.”

  • “Becca has played a pivotal role in bringing trauma trainings to our area, providing invaluable education and resources to therapists seeking to enhance their skills in working with trauma survivors. Her efforts to facilitate these trainings have undoubtedly made a significant impact on the quality of care provided to those in need.”

  • “Becca is not only good at what she does but is also a compassionate and dedicated professional who is deeply committed to supporting her colleagues and making a meaningful impact in the lives of those she serves. It is a privilege to know and work alongside such a remarkable therapist in our community.”

Find Out What Drives Me →

It’s time to stop waiting and start creating. You know what you want your practice to look like! You just need the right tools, support, and systems to make it happen.

Your practice, your way. Let’s build it together.

I’m Ready to Explore →