ABOUT BECCA
“The goal is the destination, and the values are the road you drive on.”
– Dr. Aprilia West
Authenticity is more than a value for me. It’s the foundation of everything I do. It’s how I’ve built my career, my coaching practice, and the community I serve.
Hey there, I’m Becca 👋🏼
I’m a Licensed Professional Counselor, business owner, and business coach for therapists who want to build practices that actually work for them.
I help overwhelmed, burnt-out, and neurospicy therapists create systems that feel safe, aligned, and real.
If you’ve ever thought, “I can’t keep doing this like everyone else does”…
…you’re in the right place.
My work has always centered around teaching and helping others learn.
I’ve taught everything from study groups in grad school to CE workshops and business systems for therapists.
Over time, I realized teaching isn’t about being perfect, it’s about being present.
The best lessons come from the messy middle, and that’s exactly where I built this business.
I didn’t start Authentic Coaching because I had all the answers.
I started it because I love to teach, and that’s how I learn best. Over time, I realized the tools and systems I was building for myself were actually helping other therapists too.
Sharing them, and collaborating with other business owners, reminded me why I love this work in the first place.
It’s not about having everything figured out. It’s about connection, building confidence together, and creating sustainable systems that make the work feel a little lighter.
If you’ve been trying to run a business and be a human at the same time, I get it. This space was built for you.
I work with therapists who are:
✔️ Stuck in survival mode, juggling sessions, documentation, and the never-ending “shoulds” 💩
✔️ Wrestling with imposter syndrome and wondering why it still feels like you’re making it up as you go
✔️ Trying to run a business with a neurospicy brain that loves structure but panics when it feels boxed in
✔️ Tired of doing everything alone and wanting support that actually feels human
✔️ Overwhelmed by systems that were never built for how your brain works
✔️ Feeling disconnected from the version of yourself who used to love this work
✔️ Ready to build something sustainable that actually supports your values, energy, and real life
If you’re nodding along, you’re in the right place. You don’t need to start over!
You just need the right kind of support.
My background as an ACT-based therapist taught me how much values matter, and that lesson stuck. In coaching, I help you find your rhythm by staying grounded in what actually works for you.
My approach is grounded in:
💁🏼♀️ AUTHENTICITY: doing business your way
💕 EMPATHY: starting with compassion before systems
👟 SUSTAINABILITY: building something that lasts
🎨 CREATIVITY: finding solutions that fit your brain
🔌 CONNECTION: creating a space where you belong
You don’t have to have it all figured out, you just need a starting point that feels like you.
You’ve been holding it all together with duct tape, coffee, and pure willpower. You’ve put in the time, the heart, and the energy. You’ve earned more than survival.
Now it’s time to build something that gives back to you too.
