ABOUT BECCA
“The goal is the destination, and the values are the road you drive on.”
– Dr. Aprilia West
Authenticity is more than a value for me. It’s the foundation of everything I do. It’s how I’ve built my career, my coaching practice, and the community I serve.
Hey there, I’m Becca 👋🏼
I’m a Licensed Professional Counselor, business owner, and business coach for therapists who want to build practices that actually work for them.
I help people move through life’s messiest questions with more flexibility, authenticity, and self-trust.
If you’ve ever thought, “I can’t keep doing this like everyone else does”…
…you’re in the right place.
My work has always centered around helping people understand complicated things.
I’ve taught everything from study groups in grad school to CE workshops and business systems for therapists. Teaching also shows up in the therapy room when we are connecting patterns, finding language for an experience, or slowing something down enough for it to finally make sense.
But I’ve learned that teaching isn’t about standing above someone with all the answers. It’s about being curious, present, and willing to explore the messy middle together.
That’s where most of the meaningful stuff happens, and it’s where I built this work from.
I didn’t start Authenticity with Becca because I had all the answers.
I built it because I wanted my work to reflect the same values I talk about in the therapy room: authenticity, curiosity, autonomy, flexibility, and the freedom to make choices that actually fit who you are.
That meant showing up as the person I really am instead of separating myself into the polished therapist over here, the business owner over there, and the messy human being somewhere out of sight.
Over time, the things I was learning, building, questioning, and talking about became therapy, coaching, resources, community, and a podcast. They may look like different offers, but they all come back to the same thing.
You should not have to become less of yourself to build a life that works.
If you’ve been trying to keep everything moving while quietly wondering whether any of it still fits, I get it. This space was built for the parts of life that do not stay neatly separated.
You may be:
✔️ Holding everything together while feeling completely overwhelmed
✔️ Questioning beliefs, roles, or expectations you were taught to follow
✔️ Trying to understand how ADHD or neurodivergence shapes your life
✔️ Burned out from caring for everyone else
✔️ Building a business or career that no longer feels sustainable
✔️ Untangling family patterns, people-pleasing, or perfectionism
✔️ Looking for practical support without ignoring the emotional parts
✔️ Ready to make choices that feel more honest and more like you
You do not need to have one clear problem or fit into one perfect category.
Let’s just start with the part that feels heaviest right now.
My background as an ACT-based therapist taught me that values are not just words you put on a website. They shape how we make decisions, build relationships, run businesses, question old beliefs, and decide what kind of life we actually want.
Whether we are talking about therapy, business, creativity, or being a person in the world, my approach is grounded in:
💁🏼♀️ AUTHENTICITY: making choices that reflect who you actually are
💕 EMPATHY: leading with curiosity and compassion instead of shame
👟 SUSTAINABILITY: creating change that your real life can hold
🎨 CREATIVITY: finding possibilities beyond the obvious answer
🔌 CONNECTION: building spaces where people can be human together
You don’t have to have it all figured out, you just need a starting point that feels like you.
You’ve been holding it all together with duct tape, coffee, and pure willpower. You’ve put in the time, the heart, and the energy. You’ve earned more than survival.
Now it’s time to build something that gives back to you too.