AUTHENTIC COACHING
For Therapists & Business Owners with Becca Ferguson, LPC
Let’s make the business side of private practice make sense!
I help neurodivergent therapists and helpers move out of survival mode and
figure out how to create a business that supports them, not drains them.
I SHOULD…
have this figured out by now.
🔹
be more organized.
🔹
be seeing more clients.
🔹
be doing more marketing.
🔹
be caught up on notes by now.
🔹
want to grow my practice.
🔹
stop complaining.
🔹
know how to run a business.
🔹
be working instead of resting.
🔹
be able to do this on my own.
🔹
have more energy.
🔹
post more on social media.
🔹
feel more confident than this.
🔹
have this figured out by now. 🔹 be more organized. 🔹 be seeing more clients. 🔹 be doing more marketing. 🔹 be caught up on notes by now. 🔹 want to grow my practice. 🔹 stop complaining. 🔹 know how to run a business. 🔹 be working instead of resting. 🔹 be able to do this on my own. 🔹 have more energy. 🔹 post more on social media. 🔹 feel more confident than this. 🔹
Every “I should” carries shame, guilt, and pressure to be someone you’re not.
So let’s toss those “shoulds” in the trash and start fresh.
Here’s what actually matters:
✔️ Giving yourself permission to rest without earning it
✔️ Asking for help before you hit the wall
✔️ Building systems that work for you (not against you)
✔️ Letting authenticity win over comparison
✔️ Choosing progress instead of perfection
✔️ Defining success on your own terms
✔️ Creating space to breathe, build, and just be
Because you don’t need to “should” your way into being a better therapist or business owner. You just need a path that finally makes sense for you.
Hey, I’m Becca 👋🏼
I’m a Licensed Professional Counselor and business coach for therapists and helpers who are tired of urgency, guilt, and imposter syndrome running their business.
As an ADHDer and business owner, I know what it’s like to try to build something meaningful inside systems that don’t actually support the way your brain works.
Through Authentic Coaching, I help therapists slow things down, make values-based decisions, and create systems that feel realistic, sustainable, and aligned with who they are.
My goal is simple: help you understand your strengths, use tools that actually fit your brain, and build a business that supports your life instead of constantly competing with it.
I’ve spent a lot of money building my practice.
Some of those investments were transformative. Some weren’t.
I know what it feels like to hit “purchase” and wonder, “Is this actually worth it?”
I don’t want that to be your experience here.
So before you ever spend a dollar, I want you to see how I think.
The Make It Make Sense Guide lays out the systems, sequencing, and decisions most people quietly gatekeep about private practice. It’s layered, honest, and grounded in real-world experience.
I’ve been told I probably give too much away in it.
Maybe 🙃 But clarity shouldn’t feel like a gamble.
Start there.
