You Can’t Market a Practice When You’re Barely Holding it Together
Imagine this...
Baby intern therapist Becca, freshly trained in EMDR, soaking up all the info she could to start doing real work in sessions.
Then BAM—internship ends, and it’s off to the “real world” of agency life.
I was at an inpatient hospital seeing clients who would’ve totally benefited from EMDR… but even though my name tag said therapist, we both know I was really just a glorified paperwork filler-outer.
Fast forward to post-provisional licensure: it was finally private practice time!
I was ready to use EMDR—except I was showing up to sessions with a giant pink binder, flipping through scripts, scribbling on a pad, and then transferring it all into my EHR later.
Not only did I feel super unprofessional, but that little imposter crept in like…
“Can you really run a business when you don’t even know how to document this stuff?”
Let me be real with you:
👉 I couldn’t market my private practice until I could actually manage it.
Everyone was out here shouting about better content, stronger websites, and branding—but I was drowning in notes and one bad day away from burning out.
So I built what I needed: sustainable documentation systems.
That’s how my templates—including the EMDR Target Packet—came to life.
Because let’s be honest: you can’t market a business that’s barely holding it together.
Documentation is a Marketing Strategy
When your back-end systems are in survival mode, the best marketing tips in the world won’t stick.
Before I ever worried about content, SEO, or client attraction, I had to build systems that helped me breathe again.
Because structure isn’t just about compliance—it’s about creating space for you to show up fully and authentically in your business.
All of a sudden, I felt fully present in my sessions. I wasn’t flipping through binders, digging for that one resource I swore was in here somewhere. I finally had space to focus on my clients—because the background noise was quieter.
Marketing works best when you’re not in chaos.
And yet—there I was, panicking midweek, trying to figure out all the things... while being a therapist, a janitor, an admin, a biller, AND a marketer.
That’s when the bigger questions crept in:
What are my business values?
What exactly am I selling?
Who do I serve?
What do I care about?
And what do I want to be known for?
And then, to top it off—I still had messy documentation waiting for me at home.
It was just... too much.
Sometimes? The most empowering thing you can do for your business isn’t to show up more… it’s to build systems that help you show up at all.
💬 Want to Feel Less Scattered in Your Business?
If you’ve ever felt like running your practice meant losing your mind, you’re not broken—you’re just running without support.
Build systems that honor your energy and your ethics.
And maybe, just maybe... put down the pink binder.
🧠 Browse my documentation templates here
💌 Or sign up for more support in your inbox—no fluff, just real talk.
