AUTHENTIC COACHING
For Therapists & Business Owners with Becca Ferguson, LPC
It's time to match your business with the life you deserve!
I SHOULD…
have this figured out by now.
🔹
be more organized.
🔹
be seeing more clients.
🔹
be doing more marketing.
🔹
be caught up on notes by now.
🔹
want to grow my practice.
🔹
stop complaining.
🔹
know how to run a business.
🔹
be working instead of resting.
🔹
be able to do this on my own.
🔹
have more energy.
🔹
post more on social media.
🔹
feel more confident than this.
🔹
have this figured out by now. 🔹 be more organized. 🔹 be seeing more clients. 🔹 be doing more marketing. 🔹 be caught up on notes by now. 🔹 want to grow my practice. 🔹 stop complaining. 🔹 know how to run a business. 🔹 be working instead of resting. 🔹 be able to do this on my own. 🔹 have more energy. 🔹 post more on social media. 🔹 feel more confident than this. 🔹
Every “I should” carries shame, guilt, and pressure to be someone you’re not.
So let’s toss those “shoulds” in the trash and start fresh.
Here’s what actually matters:
✔️ Giving yourself permission to rest without earning it
✔️ Asking for help before you hit the wall
✔️ Building systems that work for you (not against you)
✔️ Letting authenticity win over comparison
✔️ Choosing progress instead of perfection
✔️ Defining success on your own terms
✔️ Creating space to breathe, build, and just be
Because you don’t need to “should” your way into being a better therapist or business owner. You just need a path that finally makes sense for you.
Whew! You made it!
Hey there!👋🏼 I’m Becca Ferguson. Owner of Authentic Coaching and the creative mess behind the scenes!
Now that you’re here, let me tell you a little bit about myself. I didn’t become a therapist to be a business owner, but halfway through internship, I realized that’s exactly what I’d signed up for. Ever since then, it felt like I was always figuring things out the hard way.
A late ADHD diagnosis gave me a few answers, but I still found myself building out of survival. I turned to my systems for comfort and leaned on my creativity to calm the overwhelm.
Authenticity is at the core of everything I do because I believe in building businesses that actually reflect who we are, not some cookie-cutter version of success.
If your practice isn’t working for you or you’re feeling overwhelmed, you’re not alone. I get it. My goal is to help you figure out what your business needs to feel good, aligned, and sustainable.
Let’s work together to get you out of the weeds and into something that actually works for you.
Helping Therapists Get Shit
Done with Authenticity
Conquering the Imposter
monster together—side by side
Master Business Ownership &
Private practice with Confidence
Whether it’s through a podcast, summit, or conversation, I’m passionate about using my experiences to share resources that can expand the community. By working together, we can explore what’s happening in the world, discuss important topics, and help others connect on a deeper level. If you’re interested in collaborating or having me share my story, I’d love to connect.
